There won't be any Band-Aids at the 2010 winter Olympics. Johnson & Johnson is pulling there sponsorship of the Olympics. They can't afford it in these tough times to do the sponsorship. Who is Vanoc going to get?
I think this will be the start of a trend for a lot of corporations. Let's face it, the IOC is a profit making business no matter how they try to pretend they aren't. What do you get for the millions spent? Your logo jammed in with a sea of other logos? Does anyone even watch the Olympics any more/ Or better put, if they quit with the major media campaign would any one notice?
I think they should send over the CEO of J&J to the big 3. Why does GM spend all those sponsorship dollars when they are broke Good going J&J for knowing how to manage a company.
Good going J&J for knowing how to manage a company.