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Post Info TOPIC: Canada first Car magazine - Track and Traffic - close to 100 issues


Poncho Master!

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Canada first Car magazine - Track and Traffic - close to 100 issues


All are in decent shape - this collection starts in the late 50s and goes into the 1970s

As you can see in its early years it was quite focused on foreign cars but as it moved into the 60s it did more stories on domestic stuff

If you grew up or live in Toronto it will bring back a lot of memories of local dealerships  

asking 55.00 with 10.00 going to the site 

DSC06006.JPGDSC06007.JPGDSC06009.JPGDSC06010.JPGDSC06011.JPGDSC06014.JPG



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Veteran Member

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I'll take those. I'll send you a PM.

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A Poncho Legend!

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Cool stuff there, I've got a number and also have the 427 GP issue. The editor pulled up in front of our high school one day in a 1969 Boss 429 Mustang, popped the hood and started taking pics and interviews with the kids. Good ole EYCI, East York Collegiate Institute made it in the magazine. As mentioned leaned more to imported cars in the early years. It was a low budget undertaking but the advertisements are really interesting to me because of the Canadian and often Toronto content. 

A historian released a digital copy a few years ago 1959-72, but nothing beats thumbing throw an old magazine. Shipping 100 magazines isn't going to be cheap but your price is right.

 



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Ray White, Toronto ON

1973 LeMans 454 "Astro-Jet"

Built March 9, 1973 - Oshawa ON

1993 Corvette Convertible LT 1

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Poncho Master!

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Oh the memories of getting a copy mailed each month. 

The most desired copy for me was the Race that they held in the park with cars staged throughout  the park.

Plenty of photos to make it look real and great detailed story.

You could almost smell the exhaust.



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Like the larger type for my eyes. 

 

 



Canadian Poncho Superstar!

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Dang, I snooze I lose.

Those are truly unique. I have the odd issue. I think that magazine was published into the mid-70s.



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67 Chevelle Malibu Sport Coupe, Oshawa-built 250 PG never disturbed.

In garage, 296 cid inline six & TH350...

Cam, Toronto.


I don't judge a man by how far he's fallen, but by how far back he bounces - Patton



Canadian Poncho Superstar!

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I agree. If that deal doesn't work out I'll get in line too!  These are a neglected Canadian Treasure!

If I remember right some of of it was edited by Bruce McCall who later became quite famous with his National lampoon work with odd machinery and weird takes on social behaviour.  Brilliant stuff! If you ever see his fake ads for cars  that he did for the Lampoon you knew you were dealing the a guy who actually knew cars very well. he also did many, many covers for the New Yorker over the years. Very Canadian humour. In fact if you can find his article and picture for the Lampoon called 

"Canadian Border towns- The Shame of the North!) you'll really see the brilliance of his work.

In his autobiography "Thin Ice" Bruce alludes to his days writing for the "worlds worst magazine" where he said that they had to praise every car no matter how bad it was as they understood the magazine was really just advertising and they couldn't afford to antagonise any maker.

Still it must have been an actual blast to drive the 67 427! 

Here is an image or two of his stuff

WAGSTAFF

 

Imgur: The magic of the Internet

 

 



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ken from northern Alberta

38 Willys pickup electric

39 Buick (327 with 700 r4)

66 Beaumont 4 door hardtop

69 Chevy CST pickup

1976 GMC 23'  motorhome

1994 Impala SS (temporary, according to my wife)



Canadian Poncho Superstar!

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66 Grande guy wrote:

...

If I remember right some of of it was edited by Bruce McCall who later became quite famous with his National lampoon work with odd machinery and weird takes on social behaviour.  Brilliant stuff! If you ever see his fake ads for cars  that he did for the Lampoon you knew you were dealing the a guy who actually knew cars very well

...

 


 I remember from decades ago a National Lampoon issue from 1975 that featured a multi-page fake brochure of a fictitious 1930's model car with flowing artwork, beautifully done, and tongue-in-cheek ad copy with comments about the depression. The great flowing automobile was blowing past panhandlers with the caption, "Brother, can you spare a dime?" while the capitalist wheeling the car is oblivious to them.  It sounds like the same Bruce you are referring to.



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67 Chevelle Malibu Sport Coupe, Oshawa-built 250 PG never disturbed.

In garage, 296 cid inline six & TH350...

Cam, Toronto.


I don't judge a man by how far he's fallen, but by how far back he bounces - Patton



Uber Guru

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They could have made this car for 10 years !

They didn't know to quit when they were ahead !

DSC06014.JPG



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Canadian Poncho Superstar!

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CdnGMfan wrote:
66 Grande guy wrote:

...

If I remember right some of of it was edited by Bruce McCall who later became quite famous with his National lampoon work with odd machinery and weird takes on social behaviour.  Brilliant stuff! If you ever see his fake ads for cars  that he did for the Lampoon you knew you were dealing the a guy who actually knew cars very well

...

 


 I remember from decades ago a National Lampoon issue from 1975 that featured a multi-page fake brochure of a fictitious 1930's model car with flowing artwork, beautifully done, and tongue-in-cheek ad copy with comments about the depression. The great flowing automobile was blowing past panhandlers with the caption, "Brother, can you spare a dime?" while the capitalist wheeling the car is oblivious to them.  It sounds like the same Bruce you are referring to.


 Yeah, that's the guy.  He really knew his cars. Very interesting and slyly satirical stuff.

 



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ken from northern Alberta

38 Willys pickup electric

39 Buick (327 with 700 r4)

66 Beaumont 4 door hardtop

69 Chevy CST pickup

1976 GMC 23'  motorhome

1994 Impala SS (temporary, according to my wife)



A Poncho Legend!

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Dang. I knew I shouldn't have gone outside to do yard work!

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A Poncho Legend!

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Here's what everybody wants to see, dug up my original post from 4 years ago:

https://canadianponcho.activeboard.com/t61496727/1967-pontiac-427-canada-track-and-traffic-february-1967/

 



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Ray White, Toronto ON

1973 LeMans 454 "Astro-Jet"

Built March 9, 1973 - Oshawa ON

1993 Corvette Convertible LT 1

Built January 10, 1993 - Bowling Green Kentucky 

 




Canadian Poncho Superstar!

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Canadian Poncho wrote:

Dang. I knew I shouldn't have gone outside to do yard work!


 Wow I thought you had a special app that allowed you to scoop the good stuff, but I guess if you did you'd have a much bigger house eh?



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ken from northern Alberta

38 Willys pickup electric

39 Buick (327 with 700 r4)

66 Beaumont 4 door hardtop

69 Chevy CST pickup

1976 GMC 23'  motorhome

1994 Impala SS (temporary, according to my wife)



A Poncho Legend!

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66 Grande guy wrote:
Canadian Poncho wrote:

Dang. I knew I shouldn't have gone outside to do yard work!


 Wow I thought you had a special app that allowed you to scoop the good stuff, but I guess if you did you'd have a much bigger house eh?


 Naw, Todd has a big car shed to fill!wink



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Prince Edward Island

'64 Parisienne CS "barn find" - last on the road in '86 ... Owner Protection Plan booklet, original paint, original near-mint aqua interior, original aqua GM floor mats, original 283, factory posi, and original rust.



A Poncho Legend!

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73SC wrote:
Shipping 100 magazines isn't going to be cheap but your price is right.

 Yes, the one downfall of living so far away from Don!



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Prince Edward Island

'64 Parisienne CS "barn find" - last on the road in '86 ... Owner Protection Plan booklet, original paint, original near-mint aqua interior, original aqua GM floor mats, original 283, factory posi, and original rust.



A Poncho Legend!

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LOL. I wish I had such an app Ken!

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MC


Canadian Poncho Superstar!

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Would be nice if somebody could scan a bunch of old stuff like that and create an online resource, like the old car brochures resource that I find myself using continually.

But it would take a lot of time and effort, would be difficult for one person to manage for sure.



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Canadian Poncho Superstar!

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That would be a worthwhile project for sure. Last year I volunteered (during the coldest part of the winter,) to scan about 35 years worth of old  school yearbooks. 2300 pages later I was done and I was almost insane with repetition boredom but they are available again to people. 

So if I could get my hands on these I would do that as they are probably the best source of contemporary Canadian flavoured car info that would be out there, with the articles and ads giving a lot of insights.

I have pm'd the new owner of these to see if he might be willing to part with them after a while so we shall see... 



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ken from northern Alberta

38 Willys pickup electric

39 Buick (327 with 700 r4)

66 Beaumont 4 door hardtop

69 Chevy CST pickup

1976 GMC 23'  motorhome

1994 Impala SS (temporary, according to my wife)



Canadian Poncho Superstar!

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66 Grande guy wrote:

That would be a worthwhile project for sure. Last year I volunteered (during the coldest part of the winter,) to scan about 35 years worth of old  school yearbooks. 2300 pages later I was done and I was almost insane with repetition boredom but they are available again to people. 

So if I could get my hands on these I would do that as they are probably the best source of contemporary Canadian flavoured car info that would be out there, with the articles and ads giving a lot of insights.

I have pm'd the new owner of these to see if he might be willing to part with them after a while so we shall see... 


 You sound as busy as "that Stevenson character" who scanned all the Beaumont Assembly Manual stuff wink

Like his endeavor, that and the Track & Traffic would be pretty well be the only source for these unique Canadian resources.



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67 Chevelle Malibu Sport Coupe, Oshawa-built 250 PG never disturbed.

In garage, 296 cid inline six & TH350...

Cam, Toronto.


I don't judge a man by how far he's fallen, but by how far back he bounces - Patton



A Poncho Legend!

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CdnGMfan wrote:
66 Grande guy wrote:

That would be a worthwhile project for sure. Last year I volunteered (during the coldest part of the winter,) to scan about 35 years worth of old  school yearbooks. 2300 pages later I was done and I was almost insane with repetition boredom but they are available again to people. 

So if I could get my hands on these I would do that as they are probably the best source of contemporary Canadian flavoured car info that would be out there, with the articles and ads giving a lot of insights.

I have pm'd the new owner of these to see if he might be willing to part with them after a while so we shall see... 


 You sound as busy as "that Stevenson character" who scanned all the Beaumont Assembly Manual stuff wink

Like his endeavor, that and the Track & Traffic would be pretty well be the only source for these unique Canadian resources.


 When I read what Ken wrote, I thought there is a guy who understands boredom! But it's been so rewarding, I've had so many guys who were excited to get those manuals. I still am grateful every time I think of it that my friend at the GM office was a quick enough thinker to pull them out of the garbage can.

 



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1966 Strato Chief 2 door, 427 4 speed, 45,000 original miles 

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Canadian Poncho Superstar!

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Yeah, Carl sometimes it take a bit of saving what other people don't want.  Even the editor (Bruce McCall) of what he called the worlds worst magazine might appreciate the time capsule that they are.



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ken from northern Alberta

38 Willys pickup electric

39 Buick (327 with 700 r4)

66 Beaumont 4 door hardtop

69 Chevy CST pickup

1976 GMC 23'  motorhome

1994 Impala SS (temporary, according to my wife)

MC


Canadian Poncho Superstar!

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Yeah, I'd look at it as some kind of public service in preserving history.  I suspect that most collections of old magazines like that sit in a box in somebody's basement, to eventually get tossed out to be recycled some day when that person isn't around anymore.  Preserving them in the digital world seems like the way to keep them out there and share them with the world.

But it would be a lot of time and effort for sure.  Then there would likely be some expense involved in keeping a website running.

I know the brochure site takes digital donations from people.  A few of the brochures on the site are ones that I own, scanned and emailed to them to contribute to the site.  One was a '60 Chev police car brochure and another was a '72 Plymouth police car brochure.  There were a few others but I can't even recall what they were at this point...



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A Poncho Legend!

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MC wrote:

Yeah, I'd look at it as some kind of public service in preserving history. Preserving them in the digital world seems like the way to keep them out there and share them with the world.


 Boy, do I have a job for you!wink

I have a full run of lil ole PEI's Canadian Classics magazine that I've painstakingly compiled and completed. I guess the magazine's publisher (Dale Lidstone) would have to give permission for them to to transcribed digitally.

I even purchased a couple mint promo Canadian Classics front license plates that were previously owned by Dale's older brother after he passed:

001.JPG

 

 



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Prince Edward Island

'64 Parisienne CS "barn find" - last on the road in '86 ... Owner Protection Plan booklet, original paint, original near-mint aqua interior, original aqua GM floor mats, original 283, factory posi, and original rust.

MC


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Haha... It's not a job that I could take on at the moment as I don't have a good working scanner at home.  ...and not in the office these days, not that I'd use office equipment for a personal use such as this... wink

Hey, waitaminute... you're the retired guy here... biggrin



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A Poncho Legend!

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MC wrote:

Hey, waitaminute... you're the retired guy here... biggrin


 I'm looking to put you to work for free, since you always want to spend my money!wink



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Prince Edward Island

'64 Parisienne CS "barn find" - last on the road in '86 ... Owner Protection Plan booklet, original paint, original near-mint aqua interior, original aqua GM floor mats, original 283, factory posi, and original rust.

MC


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Pontiacanada wrote:
MC wrote:

Hey, waitaminute... you're the retired guy here... biggrin


 I'm looking to put you to work for free, since you always want to spend my money!wink


 LOL... fair enough!



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