The rarest of the 1957 Chevys, the "Poor Man's Cadillac."

Reuben Allender a Canadian businessman envisioned a Chevy "Bel Air Brougham" for the blue-collar luxury customer.

Allender was a millionaire who put a hard cast to his dream.

He brought his ideas to Creative Industries in Detroit and the car embraced many of the focal points of GM's luxury star Cadillac,

with emphasis on the legendary Cadillac fins. Only 20 1956s were built.

Undaunted, Allender completed a design for 1957 to emulate the Eldorado Brougham.

All cars had the same equipment: 283/220hp, Powerglide, power steering and brakes, push-button radio and wide whitewall tires.

A few carried dealer-installed options. All were sold in Chevy dealerships with full factory warranty.

It was very unusual that Chevrolet let someone else modify their cars and still provided the factory warranty.

Production halted in April or May 1957 and only a handful of cars made it out the door;

most of the 1957s were 4-door and 2-door hardtops, three were convertibles.

Total production for both years is estimated at between 27 to 35 vehicles. 

The El Morocco is a valuable collector's car, with one selling for $181,500 in 2016.

Read more about the Chevrolet El Mococco :  https://auto.howstuffworks.com/1956-1957-chevrolet-el-morocco.htm