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Canadian Poncho Homepage -> Canadian Poncho -> General Beaumont Discussion -> door decal
Post Info TOPIC: door decal
Captain Beaumont


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door decal
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It started in 67 with the centennial and they were a light blue ( aqua),68 and 69 were darker blue

 

 

 
Chevrolet 1967 "GM MARK OF EXCELLENCE" Door Label

 

The Mark of Excellence is the original name of the logo of the General Motors Corporation. First introduced in 1966, the logo originally included the phrase "Mark of Excellence" at the bottom, and as a decal, it was installed on the door jambs of General Motors' vehicles. This logo also was stamped on the release buttons of seat belt buckles on GM vehicles from 1967 until the mid-1990s. Originally turquoise, the color was changed to a royal blue in 1968.

The phrase "Mark of Excellence" and its appearance on the logo was phased out by the late 1970s.

This practice is similar to that of Chrysler Corporation, which included small emblems of its corporate Pentastar logo on the passenger-side fender of Chrysler, Plymouth and Dodge automobiles in the 1960s and '70s, and again in the 1990s.

In 2005, It was announced that small silver emblems of the logo would be applied to the exterior of every 2006 GM vehicle. This was continued into 2007. A decision was made in August 2009 to stop using the GM "Mark of Excellence" badge on GM vehicles. It was agreed that with GM's post-bankruptcy focus on four core brandsand less of a focus on the GM brandthe relevance of the badge has diminished.

The phrase was sometimes used in a derogatory fashion, to highlight common failures on GM vehicles. For example, a large crack that would routinely appear in the dashboard of 1971-76 Chevrolet Impalas and Caprices would be referred to as the "Mark of Excellence".

The "Mark of Excellence" is also an award given by Chevrolet/GM to dealerships for superior sales volume and customer satisfaction.



-- Edited by Captain Beaumont on Saturday 3rd of March 2012 12:10:42 PM



-- Edited by Captain Beaumont on Saturday 3rd of March 2012 01:44:22 PM



-- Edited by Captain Beaumont on Wednesday 7th of March 2012 09:46:51 PM

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beaumontguru


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Tire decal goes in the inside of the glovebox door.

Yes all the 67 beaumonts had the gm decal in the door.  The shade is very slight so i dont think most would know the difference.



-- Edited by beaumontguru on Saturday 3rd of March 2012 01:37:51 PM

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Beaumontguru

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Custom69


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did beaumonts come with the gm mark of excellence door jam decal?



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chader


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Not 66

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jlysholm


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OK ...I didn't know 67's were light blue?  ...Anybody know where the small round (white) tire air pressure decal goes?

It correct location is somewhere in the door jamb ...so I've been told? confuse



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jlysholm


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Thanx Beaumontguru ...I bought a repo "glove box decal"  and had no idea where is belonged. wink

Do you know if all big block 67's had the "Caution" fan blade sticker on the rad support?

There's also a thermostat sticker on the passenger side of the rad support...wonder if that's factory correct for Beaumonts as well?

 



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CdnGMfan


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jlysholm wrote:

Do you know if all big block 67's had the "Caution" fan blade sticker on the rad support?

 I see them installed all the time. Vendors sell them as restoration decals. They are 100% incorrect since GM did not use them. Those typical orange & black decals that I see all the time are correct for Fords only. Seriously.nod.gif

 

Technically the HD radiator & fan shroud on a pre-68 big block Beaumont is not correct either. Strangely GM Canada did not offer the V01 HD Radiator on big block Chevelles or Beaumonts through 1967. Still I think they are a very good idea to add.

A 5-blade temperature-controlled fan was a factory option on V8 Beaumonts.



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Thanks "CdnGMfan" ...I've been wondering about that for sum time, and didn't buy those decals because I was too unsure. wink



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Custom69


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would the tire pressure label be on the glove box door as well for 69?



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the70judge


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Did you guys " Beaumont's"  Use these?   I had this one reproduced by a guy here in Kamloops... Its a two part decal..  And you have to type the build date and vin on.. then the clear aplaque on top of it.. The american GTO's had one simular but was darker blue and the wording was different..

 



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I have that door sticker on my canadian 71 chevy truck, but i have not seen it on any earlier cars,  atleast not 67 and earlier for sure



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Beaumontguru

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the blue sticker vin number on the door  came on late aug - sept of 1969 gm cars



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Captain Beaumont


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Beau67SD wrote:

the blue gm decal was only on one door though...if i remember correctly....the drivers?

   I just read that the decals were put on for a safety device to warn traffic

 of an openning door, so it would make sense to have them on both doors wink



-- Edited by Captain Beaumont on Thursday 8th of March 2012 12:03:11 PM

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Beau67SD


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the blue gm decal was only on one door though...if i remember correctly....the drivers?

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the70judge


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Captain Beaumont wrote:
Beau67SD wrote:

the blue gm decal was only on one door though...if i remember correctly....the drivers?

   Your memory is sharp as a tack  smile  drivers only

 Does anyone know if that GM of Excellance one was on all GM's .. I have seen them on the GTO's from the States but never on one built in Oshawa.. so far anyways..



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Pete
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Mark of Excellence  decal;  Turquoise 1964-67;  Blue 1968-70. This is US info but you guys seem to tink it was not used till 66 on Canadian cars? We have sold it for most of the GM line over the years

Dale @ NOS



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beaumontguru


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They were on 67 canadian cars for sure,  and for sure on both front doors,  both sides.



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beaumontguru wrote:

 

They were on 67 canadian cars for sure,  and for sure on both front doors,  both sides.

 my   67  Beaumont   has those   on both  doors



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1967  BEAUMONT   2 DOOR  POST  ALL NEW  283

1965  CHEV  BEL AIR   230   3 SPEED

I LIKE THEM PLAIN , I LOVE BENCH SEATS , POVERTY CAPS,NO TRIM.

I HAVE  THIS THING  FOR  A 4 DOOR 65  BISCAYNE  6 CYL  STD  DONT KNOW  WHY ?

 

 
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