A drag race between a '65 409 vs. a '66 396, a neat Turbo Titan III gas turbine truck. The rest just looks like everyday traffic (you know, up on 2 wheels, weaving in and out in close proximity, smoking the tires... )

 

Back at the long lead press previews GM would invite automotive journalists to preview next year's models prior to official unveiling. The press was invited to beat the living crap out of the cars, followed by wining & dining. Hopefully some good press was the result.

 

Neat clip, Mark. Thanks for posting.

I was working for GM at the tail end of these big dollar events. I remember going to a "Ride and Drive" event back in 1998. I think it was one of the last ones they did. We went to an abandoned military base near Toronto. There were all kinds of events- an area where you could drag race a Supercharged Regal Vs a Dodge Intrepid, an off road coarse with 4x4 vehicles. An area where you could beat on police spec cars etc. They'd feed you a great meal and I won a Cadillac lamb skin jacket which I still have. At the end of the event we all drove Sunfire's with some special value package back to our dealership.

GrtDanes wrote:

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Guess there was a dress code back then.Never seen
so many white shirts and tie in 1 place before.

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 Yes there was,  was very normal at public events.