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Post Info TOPIC: Ram Sales Trounce Silverado In 2019, Nissan Titan On Death Watch


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Ram Sales Trounce Silverado In 2019, Nissan Titan On Death Watch


https://www.motor1.com/news/391355/full-size-truck-sales-2019/

The F-Series is still the full-size pickup champion, but Japanese trucks are in trouble.

2020 is upon us, and with Ford's sales figures for 2019 finally released, we can take a deep dive into the never-ending pickup truck war

between the Blue Oval, the Bow Tie, the Ram, and Japanese competition from Toyota and Nissan.

The stats clearly show trucks still reign supreme in the U.S. market, but obviously some brands outshine others.

There's no denying that Ram is a hot seller in all its iterations. 633,694 trucks were sold for 2019,

which represents a full 18 percent jump over the previous year.

It's such a strong performance that Ram didn't just beat Silverado for the number two spot,

it positively trounced it. It was also the only full-size truck to end 2019 with a double-digit sales increase,

and while there's still a large gap between Ram and the F-Series, Ford truck sales were actually down slightly -1.4 percent to be exact - for the year.

Meanwhile, General Motors can also argue it has the second-best-selling full-size truck lineup.

With GMC Sierra and Chevrolet Silverado sales (including medium-duty Silverados) lumped together,

807,923 new GM trucks hit the road for 2019. When separated, however, Silverado sales totaled 575,600 units and GMC sold 232,323 Sierras.

As for the Japanese offerings, they continue to lag far behind Detroit's iron in the segment. 

Nissan in particular is in deep trouble with its Titan, which logged just 31,514 sales for all of 2019 and

represents a 37.5-percent decline from the previous year. Toyota Tundra sales were down 5.6 percent for 2019

with 111,673 units sold, but that's still less than half the F-Series sales Ford typically sees in a month.

What does this mean in the grand scheme of things?

Overall we've seen new vehicle sales slowing in the latter half of 2019,

but all four full-size trucks from U.S. automakers posted year-over-year gains for the month of December,

so they seem to be bucking the trend.

Ram and GM both have recently updated models versus Ford's older F-Series,

but if the sales numbers are any indication, buyers are far more interested in the Ram's handsome new look

versus the controversial design for the Silverado and Sierra.

And we can't talk about truck sales without mentioning the sales controversy surrounding Ram.

The SEC actually fined FCA $40 million in September regarding inflated sales stats between 2012 and 2016.

That doesn't cover 2019 obviously, but that didn't stop GM from bashing the automaker earlier in the year over questionable sales tactics for its trucks.

VehicleDec 2019Dec 2018% Difference20192018% Difference
Titan1,9764,661-58.9%31,51450,459-37.5%
Tundra8,71411,216-22.3%111,673118,258-5.6%
Sierra68,72267,3121.0%232,323219,5545.5%
Silverado163,341161,1781.3%575,600585,581-1.7%
Ram172,579161,3977.0%633,694536,980

18%

F-Series233,952230,3121.6%896,526909,330

-1.4%

In any case, the above chart shows how things ultimately ended for the full-size truck segment in 2019.

With a new Ford F-150 expected later in 2020, the coming year should be an interesting one.

 

 
 
 
 


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Trounced?

Dead horse, but tell me the Silverado and Sierra aren't really the same truck with different trim. So 232063 GM for 2019 vs 172579 for Ram.

All said, good numbers for Ram though.



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Chevrolet Silverado and GMC Sierra being the same truck obviously, tells me that they are miles ahead of RAM. No doubt about that fact and it is just picking at straws saying RAM is ahead. If the GMC was a different truck then i would agree on the stats but the stats being what they really are, i would say the GM trucks are way ahead of RAM. Also am i the only one, that has never understood why Ford out sells Chevy in the truck department. It just mystifies me because it really is no better a truck than the Chev or its exact brother the GMC. As far as foreign trucks lagging way way behind the domestic three, to that i say good. Maybe the general public is not buying the notion that foreign is better quality any more. If i had money to burn i would be ordering a fully loaded top of the line Silverado or GMC Sierra. Cheers. 



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Here's a roadtest of the new Silverado HD. Because you never know when you might need to tow 35500lbs.



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MC


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Just my thoughts:

- Not combining Chevy and GMC sales amounts to advertising spin.  Actually I'm a little surprised that GM hasn't eliminated the GMC brand as they seem to sell almost identical products to Chevy (my impression - I haven't done a model to model comparison).  After all they deep-sixed Pontiac and Oldsmobile... but kept GMC?  I'm sure Dodge trucks are fine but it's somewhat misleading to imply that they have outsold General Motors trucks.

- As far as Ford outselling GM trucks... I haven't seen anything to indicate that one is clearly better than the other - Ford certainly has jumped ahead in body technology, though.  But at the end of the day, it just comes down to preference and brand loyalty (which is what seems to drive the pickup market mostly), and Ford seems to be more popular.

- American big trucks vs 'foreign' (though I might point out that, as Canadians, we are considered 'foreign' to them...) big trucks:  Americans have owned the large pickup market forever.  It is their bread and butter and what they do best (and holds their highest profit margin).  It's funny because any time I'm underneath a big American truck and see how simply they are constructed vs the complex body constructions of unitized body cars, I can't understand why trucks are so expensive - they are so simple in comparison.  But I guess they cost that much because they have figured out what people will pay.

- To Todd's point:  am I the only one who thinks it's silly that most trucks they sell are overkill and most people will never come even close to the limits of their big trucks?  I mean, back when trucks were mostly used for work, what was considered a full size truck was more than adequate for the work that had to be done.  Nowadays a 'regular' pickup is like 20 feet long, 6000 lbs and will tow huge loads - basically what a commercial, heavy-duty truck would do back in the day.  I dunno - it is starting to seem silly to me... just my opinion.



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Foreign trucks have out-priced themselves. Try to get a bottom of the line foreign truck cheaper than a bottom of the line domestic truck. Nope.



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Locally Ford and Dodge seemed to be priced somewhat less. Not much difference as they all are nice and quite equal in performance and gas mileage. I just know between my Chevy and the last 2 Fords I rented I needed another 100 yards to turn that puppy around. Last time was at least a year or more so they may have changed them. Id be happy in any one of them but prefer the Chevy.

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MC has got it right in my opinion. Gm needs to drop their redundancies as they eventually learned to do by dropping the Pontiac and Oldsmobile. Undeniably, GMC and Chev trucks are clones just as Ford and Mercury were clones decades ago. The only difference is that Ford got it right. Ford dropped the Mercury and put their focus on the Ford which remains (much to my satisfaction) the undisputed best selling truck. Be it style, looks, performance, brand, preference or whatever, Ford comes out on top, if numbers mean anything. One must remember that marketing plays a big role too. Dodge has Ford and Gm beat when it comes to marketing.
All things considered, brand loyalty, looks, dependability, and overall performance is what keeps me buying Ford every time, no contest.

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I see/read the numbers and me being a Mopar fan with now owning my third Ram I can see why the Ram pick up has out sold GM and Chevy trucks- individually of course. Dodge with the Ram have been very innovative with the retro colors, retro hood styles, and stunning interior trims/stitching colors. If I wasn't such a Mopar freak I would have no problem owning an F-150. I work on the new GM line up (collision) and they are a pain to dismantle. Way too over engineered. Who thought of putting fuzzy wheel well liners on a truck anyways........

My 2 cents.

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Pritch wrote:

MC has got it right in my opinion. Gm needs to drop their redundancies as they eventually learned to do by dropping the Pontiac and Oldsmobile. Undeniably, GMC and Chev trucks are clones just as Ford and Mercury were clones decades ago. The only difference is that Ford got it right. Ford dropped the Mercury and put their focus on the Ford which remains (much to my satisfaction) the undisputed best selling truck. Be it style, looks, performance, brand, preference or whatever, Ford comes out on top, if numbers mean anything. One must remember that marketing plays a big role too. Dodge has Ford and Gm beat when it comes to marketing.
All things considered, brand loyalty, looks, dependability, and overall performance is what keeps me buying Ford every time, no contest.


 When Ford had Mercury as a pick up truck line it was for only one reason. So that Mercury dealers had a pick up truck to sell as well. With GM it is a whole different story. GM had GMC truck division selling trucks period. At a very early time in the industry the GMC division was just trucks and only trucks of every shape and size. It makes no real sense comparing Mercury pickup trucks that were sold for a very short time, to GMC that was a complete truck line that has been in existence since GM started. Two very different brands in two very different markets for the most part. Cheers.



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You completely missed the point, George. Of course Mercury made trucks to sell and sell they did. The point you have missed is that Gm and Chev are redundant trucks. Other than cosmetics they are the same, although, as ridiculous as it sounds, I do know people who would buy a Gm but not a Chev truck and vice versa. I have always found this amusing. The point I made has absolutely nothing to do with how long anyone sold a particular truck. I was merely pointing out the fact that when Mercury stopped making trucks, Ford no longer had to compete with Mercury. This made it even easier for Ford to dominate the truck market which it still does to this very day. Ford competes with the competition, not themselves.

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Pritch wrote:

MC has got it right in my opinion. Gm needs to drop their redundancies as they eventually learned to do by dropping the Pontiac and Oldsmobile. Undeniably, GMC and Chev trucks are clones just as Ford and Mercury were clones decades ago. The only difference is that Ford got it right. Ford dropped the Mercury and put their focus on the Ford which remains (much to my satisfaction) the undisputed best selling truck. Be it style, looks, performance, brand, preference or whatever, Ford comes out on top, if numbers mean anything. One must remember that marketing plays a big role too. Dodge has Ford and Gm beat when it comes to marketing.
All things considered, brand loyalty, looks, dependability, and overall performance is what keeps me buying Ford every time, no contest.


 Mercury trucks were never sold in the U.S.A. Mercury trucks were rebadged Ford trucks, made and sold in Canada for the benefit of Canadian Mercury dealers,

giving them a truck to sell. Yes Ford dropped the Mercury truck,back in the 60's.....but that only affected the small Canadian market, never the American market.

Ford dropped all the Canadian Mercury dealership in 1999, and created Ford-Lincoln dealers to compete with their own Ford only dealers. Ford only dealers and Ford Lincoln dealers

weren't happy and sued Ford.

https://www.wardsauto.com/news-analysis/mercury-distant-memory-canada

Unlike Mercury trucks, GMC and Chevrolet trucks were always offered on both sides of the border so every GM dealer would have trucks to sell.

And yes, with the lose of Pontiac and Oldsmobile,and Saturn as well, I would think the next vehicle that would get the bullet will be the GMC truck....

...or maybe it will be Chevrolet truck?

 



-- Edited by Greaser on Thursday 9th of January 2020 10:28:49 PM

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Yes, Greaser, you make valid points with which I concur. Perhaps I was presumptuous in assuming that everyone knew that Mercury trucks were Canadian only. I am not really a betting man but, if pressed to make a call, I speculate that GMC trucks will take the bullet in the not so distant future. Time will tell.

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I mention that maybe Chevrolet trucks  will get the bullet, is because from a marketing standpoint Chevrolet is already has a full line

of vehicles and giving GMC the exclusive truck line would also open up

the possibility of even more vehicles under that badge if GM wanted to expand to more lines.

 

As for Ford trucks, I've always wondered why all these years (decades now) the Ford truck has been the number one vehicle chosen by thieves.

And it seems it's never been much of a challenge for thieves to steal.

With all the Ford engineers and technology to create the craziest features on their trucks, how come Ford hasn't put more into creating a truly theft proof truck? confuse



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Greaser wrote:

I mention that maybe Chevrolet trucks  will get the bullet, is because from a marketing standpoint Chevrolet is already has a full line

of vehicles and giving GMC the exclusive truck line would also open up

the possibility of even more vehicles under that badge if GM wanted to expand to more lines.

 

As for Ford trucks, I've always wondered why all these years (decades now) the Ford truck has been the number one vehicle chosen by thieves.

And it seems it's never been much of a challenge for thieves to steal.

With all the Ford engineers and technology to create the craziest features on their trucks, how come Ford hasn't put more into creating a truly theft proof truck? confuse


 Well, it appears to be something as simple as an immobiliser, which wasn't required in Canada until the 2008 model year.  According to this article, the vehicle of choice among thieves are 2007 and earlier heavy duty Ford trucks:  https://www.ctvnews.ca/autos/these-are-the-10-most-stolen-vehicles-in-canada-1.4713399

I read somewhere else that the reason these are so popular is that the lack of immobiliser makes them easy to steal, and they choose the heavy duty trucks because they are big rugged trucks for them to use in other crimes, such as stealing bank machines, etc.  I don't know why they wouldn't choose Chevy or GMC trucks without immobilisers, though... maybe the Fords are tougher trucks and can yank heavier bank machines out of corner stores?? biggrin

I could see GMC trucks getting the axe before Chevrolet because of brand recognition in the United States.  Down there it's all about Ford vs Chevy, not Ford vs GMC... you know, Like a Rock and all that.  The big companies don't really care what Canadians think anyhow.



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Greaser wrote:
Pritch wrote:

MC has got it right in my opinion. Gm needs to drop their redundancies as they eventually learned to do by dropping the Pontiac and Oldsmobile. Undeniably, GMC and Chev trucks are clones just as Ford and Mercury were clones decades ago. The only difference is that Ford got it right. Ford dropped the Mercury and put their focus on the Ford which remains (much to my satisfaction) the undisputed best selling truck. Be it style, looks, performance, brand, preference or whatever, Ford comes out on top, if numbers mean anything. One must remember that marketing plays a big role too. Dodge has Ford and Gm beat when it comes to marketing.
All things considered, brand loyalty, looks, dependability, and overall performance is what keeps me buying Ford every time, no contest.


 Mercury trucks were never sold in the U.S.A. Mercury trucks were rebadged Ford trucks, made and sold in Canada for the benefit of Canadian Mercury dealers,

giving them a truck to sell. Yes Ford dropped the Mercury truck,back in the 60's.....but that only affected the small Canadian market, never the American market.

Ford dropped all the Canadian Mercury dealership in 1999, and created Ford-Lincoln dealers to compete with their own Ford only dealers. Ford only dealers and Ford Lincoln dealers

weren't happy and sued Ford.

https://www.wardsauto.com/news-analysis/mercury-distant-memory-canada

Unlike Mercury trucks, GMC and Chevrolet trucks were always offered on both sides of the border so every GM dealer would have trucks to sell.

And yes, with the lose of Pontiac and Oldsmobile,and Saturn as well, I would think the next vehicle that would get the bullet will be the GMC truck....

...or maybe it will be Chevrolet truck?

 



-- Edited by Greaser on Thursday 9th of January 2020 10:28:49 PM


 Actually, it was Mercury-Lincoln-Meteor dealers, if you want to get technical about it.

4955330302_f595d61ce6_b.jpg



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Chinese buying Buicks saved that brand over Oldsmobile, maybe theyll start buyin gmc or Titan and save them too?

Trucks keep getting longer and higher and made cheaper, they seem to rust over the wheel wells a lot more than they used to, especially the Rams. Rear bumpers are junk on all of them, rust out, and are all dented because they are so far away from the driver. Most dents are from the owners, they are too high to be hit by another vehicle. Well be seeing our old peoples walkers with ladder steps so we can get into our trucks?

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AND, theres Tesla, their market cap is now larger than GM and Ford combined, their new truck may sell like hotcakes?

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DonSSDD wrote:

Trucks keep getting longer and higher and made cheaper, they seem to rust over the wheel wells a lot more than they used to, especially the Rams.

Rear bumpers are junk on all of them, rust out, and are all dented because they are so far away from the driver. Most dents are from the owners, they are too high to be hit by another vehicle.


Yes, my 2006 GMC regular cab, long box, 4x4 looks small in height/length compared to recent GMC, Chev, Dodge, F**ds.

I get them to Rust Check the inside of my bumpers because of this very thing. The bumpers on ALL trucks should be heftier, especially the rear ones. I wish I had the old diamond-plate style rear bumper with more of a step on it!



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Pritch wrote:

as ridiculous as it sounds, I do know people who would buy a GMC but not a Chev truck and vice versa. I have always found this amusing.


biggrin I'm one of those people. I have always preferred GMC's styling over Chev's. Chev's front ends don't do it for me! They don't look as mean.

A guy down the road from me has always preferred Mercs over F**ds. He owns a '69 Mercury Cougar (a Mustang in disguise) and a '50s Merc 3/4 ton pick up. He says he wishes his new F**d pick up was a Merc. I get it.

001.JPG

003.JPG

 



-- Edited by Pontiacanada on Friday 10th of January 2020 09:32:44 AM

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As my young grandson would say , thats a twuk.

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MC


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That's not a truck, it only has 2 doors!  And where are the aluminum wheels?  Heck, I bet it doesn't even have power windows and air conditioning... biggrin



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...when you could actually reach over from the side to grab stuff from the bed..



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